Sunday, May 29, 2011

Nurture Local Talent: It's a Good Deal

Last night, John William Davis played an acoustic music concert at a great local bookstore, Barbed Wire Books in Longmont. He told humorous stories and picked guitar and sang beautifully too. It was a very enjoyable evening. And it was affordably priced at $10 per person. It is good that we have other options for entertainment, and it shows creativity on the bookstore owner's part to feature acoustic music as well as book signings and talks.

Contrast that to another recent concert experience. Another singer/musician I am really looking forward to seeing will be playing at a concert venue downtown. So I went online, chose my seats, paid for them by charge card. It was a totally humanless interaction. Yet, they automatically slapped on a $22 "service charge" for the 2 tickets, over and above the price of the tickets plus taxes. What service? There was no flyover or pop-up that would explain what the service charge was for. No one answered the phone and advised me about the best available tickets or took my card number or did anything else. If it costs more to put on the concert, simply price the tickets that way, rather than slap on a bogus charge which produces sticker shock when you see a final price that is significantly different than the advertised price.

Another recent evening, I went to a comedy club to hear a big name, big ticket star who had been featured on a TV show. He was not nearly as funny as the same club on another night featuring local talent, and again, at a much more moderate ticket price. More dollars does not always mean "mo' better."

Look around and see what other options you might be overlooking. Supporting local musicians, authors, artists, comedians and actors is a good value, both ways, in terms of entertainment for the dollar and valuing the talents of others.

It is akin to buying produce directly from local farmers, whether they feature organic or heirloom varieties or otherwise. And buying beer from the smaller local/regional breweries. Plus, all of it helps create and support local employment, another great benefit.

Nurture local talent and we all benefit in all kinds of ways.

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